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Our Divisions: Industries

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About Us

AARTEE Bright Bar (Formerly ACENTA Steel) has been transformed into a niche producer of specialist steel products not readily available globally.

It has vertically integrated operations generating significant value-add and demonstrate true competitive advantage.

  • #1 producer of hot rolled flats and squares in the UK
  • #1 independent producer of bright bar in the UK
  • #1 Bright bar distributor in the UK
  • Among the broadest range of engineering bar in Europe


Gianpiero Repole Headshot

Gianpiero Repole

Interim Chief Executive Officer

Gianpiero holds a Master Degree from the American Graduate School of International Management in Arizona. After spending a few years as an Auditor and Financial Controller for Cargill, his experience in the steel industry extends over 20 years having worked with companies such as Cargill, Enron, Macsteel International, Noble and Liberty House Group. Gianpiero has been involved in the full supply chain management for the metals industry starting from the shipment of raw materials up to the distribution of processed products and fabrication.

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Our Products

AARTEE Bright Bar offers a one stop shop engineering steel offering across 5,000 products in 50 specifications with an unrivalled portfolio of highly different products in its chosen markets.

Steel Grades

  • Carbon steels
  • Leaded free cutting steels
  • Semi-free cutting steels
  • Direct hardening alloy steels
  • Case hardening alloy steels
  • Boron steels
  • Cast iron
  • Tool steels
  • Tool-room materials


  • Rounds
  • Squares
  • Hexagons
  • Flats
  • Special Profiles



Heat Treatment


Face & Centre




Markets Served

Focus on attractive end markets, requiring highly engineered products: 90% of AARTEE Bright Bar volume is end user business. Well established partnerships with key clients and suppliers coupled with a diverse base of over 5,000 customers, including many world class businesses.

  • Automotive
  • Commerical Vehicles
  • Yellow Plant
  • Rail
  • Energy
  • Mining

International Sales Global Reach

  • UK 63%
  • USA 14%
  • GERMANY 12%
  • OTHER 6%
  • ITALY 5%

A Quality Service

All Division now certified for BS EN 9001 : 2015 Transition

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Our Locations

Production – Willenhall and Dudley

Distribution – Rugby, Bolton, Newport